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64. Nikki Trott – on conscious business, the value of service and selling umbrellas

64. Nikki Trott – on conscious business, the value of service and selling umbrellas

Have you ever had a moment when you met someone for the first time, but you felt like you’d known them your entire life? It’s a weird and rare but wonderful thing. I had that feeling when I chatted to Nikki Trott prior to this interview, and I knew I had to have her on the show.

Nikki is an entrepreneur, podcaster and coach on a mission with her company, Conscious Accelerator. That mission is to help entrepreneurs with a real purpose in their business to thrive. She believes that purpose and profit don’t have to be mutually exclusive (something I wholeheartedly agree with) and that business can be ethical, meaningful and financially successful all at the same time.

But she started her working life singing in a choir and working in Topshop during her teenage years, before beginning her career post-university at a tech startup. She’s had huge experience in business development, branding and the tech sector, and has done a variety of different and roles that have led her to where she is today. We talked in this interview about how experience in retail and service early in Nikki’s career shaped her attitudes going forwards, why ‘success’ isn’t always what it seems, and how the realisation that her personal values and professional life were poles apart led to some pretty significant changes.

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